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posted by LaminatorX on Thursday March 13 2014, @12:53AM   Printer-friendly
from the better-living-through-solopsism dept.

Papas Fritas writes:

Michael Schulson writes that if you want to write about spiritually-motivated pseudoscience in America, you can drive hundreds of miles to the Creation Museum in Kentucky but that America's greatest shrine to pseudoscience, the Whole Foods Market, is only a 15-minute trip away from most American urbanites. For example the homeopathy section at Whole Foods has plenty of Latin words and mathematical terms, but many of its remedies are so diluted that, statistically speaking, they may not contain a single molecule of the substance they purport to deliver.

"You can buy chocolate with "a meld of rich goji berries and ashwagandha root to strengthen your immune system," and bottles of ChlorOxygen chlorophyll concentrate, which "builds better blood." There's cereal with the kind of ingredients that are "made in a kitchen-not in a lab," and tea designed to heal the human heart," writes Schulson. "Nearby are eight full shelves of probiotics-live bacteria intended to improve general health. I invited a biologist friend who studies human gut bacteria to come take a look with me. She read the healing claims printed on a handful of bottles and frowned. "This is bullshit," she said, and went off to buy some vegetables."

According to Schulson the total lack of outrage over Whole Foods' existence, and by the total saturation of outrage over the Creation Museum, makes it clear that strict scientific accuracy in the public sphere isn't quite as important to many of us as we might believe. "The moral is not that we should all boycott Whole Foods. It's that whenever we talk about science and society, it helps to keep two rather humbling premises in mind: very few of us are anywhere near rational. And pretty much all of us are hypocrites."

 
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  • (Score: 5, Insightful) by RoyWard on Thursday March 13 2014, @04:37AM

    by RoyWard (3670) on Thursday March 13 2014, @04:37AM (#15694)

    The Creation Museum is actively harmful in that it misrepresents scientific process in a way that will discourage critical thinking. That is not it's direct purpose - it is there to bolster a particular belief system, but the message it sells still has that damaging payload.

    Whole Foods is a chain of shops. They sell some good stuff and some not so good stuff (and which is which is something that everyone will have different opinions on), and this is going to be true of all stores. For instance, most supermarkets sell cigarettes, which is something I regard as extremely harmful, but that's not what makes me a hypocrite when I shop there (in this case the hypocrisy is supporting a large chain rather than more specialty stores and farmers' markets, but that's a different argument).

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  • (Score: 1) by guises on Thursday March 13 2014, @11:34AM

    by guises (3116) on Thursday March 13 2014, @11:34AM (#15804)

    Whole Foods has its share of products that actively misrepresent scientific progress, the homeopathy example is a good one. None the less, I shop there happily just because they have different foods than the mega marts. If you want products other than those made by Unilever / Frito Lay / Nestle / etc., you need a place like Whole Foods.

    Still, there's a difference between selling homeopathic remedies and pushing homeopathic remedies, just as there's a difference between selling a book advocating creationism and doing the advocation yourself. I suppose that's you were getting at. Just wish there was a Trader Joe's near where I live...