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posted by LaminatorX on Thursday March 13 2014, @12:53AM   Printer-friendly
from the better-living-through-solopsism dept.

Papas Fritas writes:

Michael Schulson writes that if you want to write about spiritually-motivated pseudoscience in America, you can drive hundreds of miles to the Creation Museum in Kentucky but that America's greatest shrine to pseudoscience, the Whole Foods Market, is only a 15-minute trip away from most American urbanites. For example the homeopathy section at Whole Foods has plenty of Latin words and mathematical terms, but many of its remedies are so diluted that, statistically speaking, they may not contain a single molecule of the substance they purport to deliver.

"You can buy chocolate with "a meld of rich goji berries and ashwagandha root to strengthen your immune system," and bottles of ChlorOxygen chlorophyll concentrate, which "builds better blood." There's cereal with the kind of ingredients that are "made in a kitchen-not in a lab," and tea designed to heal the human heart," writes Schulson. "Nearby are eight full shelves of probiotics-live bacteria intended to improve general health. I invited a biologist friend who studies human gut bacteria to come take a look with me. She read the healing claims printed on a handful of bottles and frowned. "This is bullshit," she said, and went off to buy some vegetables."

According to Schulson the total lack of outrage over Whole Foods' existence, and by the total saturation of outrage over the Creation Museum, makes it clear that strict scientific accuracy in the public sphere isn't quite as important to many of us as we might believe. "The moral is not that we should all boycott Whole Foods. It's that whenever we talk about science and society, it helps to keep two rather humbling premises in mind: very few of us are anywhere near rational. And pretty much all of us are hypocrites."

 
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  • (Score: 2, Insightful) by microtodd on Thursday March 13 2014, @01:32PM

    by microtodd (1866) on Thursday March 13 2014, @01:32PM (#15844) Homepage Journal

    I didn't RTFA...why start now?

    Anyways, I find it interesting that the author/summary thinks there should be "outrage" over Whole Foods pseudoscience. I shop there pretty regularly. I buy produce, wine, cheese, potato chips. No one there ever tried to sell me a homeopathic solution to a lingering health problem. It was just a grocery store, one that I preferred over Kroger's. But like other people on this thread have mentioned, you have to read labels and make price comparison decisions. Not just blindly assume that "Whole Foods"=="All Healthy Foods". I can shop healthy at Kroger's or Publix if I wanted to. I just think Whole Foods has a better selection of produce: bok choy, snow peas, colored peppers, those aren't always in stock at Publix.

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