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https://arstechnica.com/cars/2025/10/an-autonomous-car-for-consumers-lucid-says-its-happening/
Is it possible to be a CEO in 2025 and not catch a case of AI fever? The latest company to catch this particular cold is Lucid, the Saudi-backed electric vehicle startup. Today, it announced a new collaboration with Nvidia to use the latter's hardware and software, with the aim of creating an autonomous vehicle for consumers. Oh, and the AI will apparently design Lucid's production lines.
Formed by refugees from Tesla who saw a chance to improve on their past work, Lucid has already built the most efficient EV on sale in North America.
[...]
"We've already set the benchmark in core EV attributes with proprietary technology that results in unmatched range, efficiency, space, performance, and handling," said interim CEO Marc Winterhoff. "Now, we're taking the next step by combining cutting-edge AI with Lucid's engineering excellence to deliver the smartest and safest autonomous vehicles on the road. Partnering with Nvidia, we're proud to continue powering American innovation leadership in the global quest for autonomous mobility," Winterhoff said.
[...]
Car buyers are starting to cotton on to driver assists like General Motors' Super Cruise, which about 40 percent of customers choose to pay for after the three-year free trial ends, and Lucid must be hoping that offering a far more advanced system, which won't require the human to pay any attention while it is engaged, will help it earn plenty of money.
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Nvidia's industrial platform will let Lucid create its production lines digitally first before committing them to actual hardware. "By modeling autonomous systems, Lucid can optimize robot path planning, improve safety, and shorten commissioning time," Lucid said.
(Score: 5, Insightful) by Rosco P. Coltrane on Wednesday October 29, @11:14PM (1 child)
Maybe because the sheer stupidity of it all - and if you don't believe it's stupid, the amount of AI promises that obviously won't be realized anytime soon, and the PR bullshit that transpires from this story - is obvious to those who thought "Just no." encapsulates everything there is to say about this nonsense.
(Score: 3, Touché) by mcgrew on Friday October 31, @07:59PM
My old 2002 Concorde's cruise control would run off the road or into another car if you let it. Even the Level 2 autonomy all cars have now is head and shoulders above that. Don't you kids believe in technological advancement?
Who in 1949 would have believed that in twenty years, technology would have men on the moon? Nothing man-made had ever left the atmosphere! Who would have believed that we would be transplanting human organs?
Have a little faith, kid. You're going to see all sorts of impossible things if you live to old age.
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