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Freeman writes:

https://arstechnica.com/cars/2025/10/an-autonomous-car-for-consumers-lucid-says-its-happening/

Is it possible to be a CEO in 2025 and not catch a case of AI fever? The latest company to catch this particular cold is Lucid, the Saudi-backed electric vehicle startup. Today, it announced a new collaboration with Nvidia to use the latter's hardware and software, with the aim of creating an autonomous vehicle for consumers. Oh, and the AI will apparently design Lucid's production lines.

Formed by refugees from Tesla who saw a chance to improve on their past work, Lucid has already built the most efficient EV on sale in North America.
[...]
"We've already set the benchmark in core EV attributes with proprietary technology that results in unmatched range, efficiency, space, performance, and handling," said interim CEO Marc Winterhoff. "Now, we're taking the next step by combining cutting-edge AI with Lucid's engineering excellence to deliver the smartest and safest autonomous vehicles on the road. Partnering with Nvidia, we're proud to continue powering American innovation leadership in the global quest for autonomous mobility," Winterhoff said.
[...]
Car buyers are starting to cotton on to driver assists like General Motors' Super Cruise, which about 40 percent of customers choose to pay for after the three-year free trial ends, and Lucid must be hoping that offering a far more advanced system, which won't require the human to pay any attention while it is engaged, will help it earn plenty of money.
[...]
Nvidia's industrial platform will let Lucid create its production lines digitally first before committing them to actual hardware. "By modeling autonomous systems, Lucid can optimize robot path planning, improve safety, and shorten commissioning time," Lucid said.

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