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posted by LaminatorX on Monday March 23 2015, @01:18PM   Printer-friendly
from the Magic-Kingdom dept.

An article in this months Wired details how Disney spent $1 Billion developing, testing, and rolling out their Magicband system that started actually rolling out in 2013.

Disney's Magicband system is based on a wristband containing an RFID chip and a 2.4gHz wifi transmitter. To use the system, the guest simply aligns the Mickey head on the wristband with a Mickey head on the receiving antenna. These antenna are dispersed throughout the park; for example: rides, souvenir shops, restaurants, and on-property hotel rooms. Rather than having to pull out a wallet to pay for something, one simply uses the Magicband and, upon a good read of the RFID tag, your associated credit card gets charged accordingly. It is even used by their FastPass system which allows you to schedule getting on rides.

When everything works, the reader flashes green and emits a pleasing tone; if something goes wrong, it glows blue, never red. Red lights are forbidden at Disney, as they imply something bad happened. Nothing bad can happen at Disney World.

In early 2014, "atdisneyagain.com" did an actual dissection of a Magicband to get a look at the components, complete with FCC look ups to see exactly what was going on inside.

[Update: corrected grammar and phrasing.]

 
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  • (Score: 2, Interesting) by TK-421 on Monday March 23 2015, @03:30PM

    by TK-421 (3235) on Monday March 23 2015, @03:30PM (#161519) Journal

    If it is an adults WB, then yes. Children's WBs do not allow billing.

    My family made use of the WBs recently. They have some work to do. We had numerous problems with tickets, keys, and fast passing that persisted for a few days despite visiting guest services multiple times each day. The GS visits were NEVER quick, they ranged from 40-70 minutes. They did finally get it working.

    I was slightly repulsed at first by the tracking idea. My spouse was all for it. The crowd control idea is excellent in my opinion. There are times in the Magic Kingdom when you literally cannot walk through major egress/ingress points. It is a literal traffic jam which is why I swore the place off during this specific time of year (yes, right now, I would rather have my eyes gauged out). I suspect the WBs are helping this problem though.

    WRT to the "nothing bad can happen here" statement. I know many cannot resist the urge to make humerous or omnious comments, but let me tie this with my above statements. While our WBs were totally jacked up our main paint point was the FastPass system, it didn't work consistently. GS immediately issued hand written paper passes for up to 10 people for any ride/attraction. These were pretty powerful as they allowed our large group to hit any ride at ANY time which FP does not allow. On future GS visits we were given drink and snack tokens. Being this was a hot and humid time of year this was yet another excellent distraction. We had a large group so the gesture was significant. Yes some very "bad" (relative to the trip it was bad, in the grand scheme of life it doesn't really register) things happened but the distractions offered were above and beyond.

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  • (Score: 1) by skater on Monday March 23 2015, @03:42PM

    by skater (4342) on Monday March 23 2015, @03:42PM (#161523) Journal

    Very interesting. When were you there? We used them at Disney World back in early December and had zero problems with them. It was really interesting to think that I could walk around all day at the parks without even my wallet/credit cards/keys. My parents (who are cast members) said that the last time they used it before our visit with other family members they had all kinds of problems, but from our experience it had all been straightened out. It was also very handy to be able to open the Disney World app and reschedule our FastPasses for different times as our plans changed.

    To answer the original post: My wife lost hers in Orlando airport on the way home (security put her bag back through the scanner, and laid it on its side, and we think the Magic Band fell out at that point). We were able to deactivate it as soon as we realized it was missing, no fishy charges or problem at all. In other words, they thought of this issue - shocking, I know - and had a plan in place for it. Cruise lines have been doing something similar for years. For that matter so have credit card companies.

    • (Score: 1) by TK-421 on Monday March 23 2015, @04:56PM

      by TK-421 (3235) on Monday March 23 2015, @04:56PM (#161567) Journal

      I was there a few months before you.

      I totally get the wallet/credit cards/keys things. There are items I ALWAYS keep on my immediate person and they include all three of these. Not having them feels wierd, except for when at a theme park. The only time I ever lost my wallet was at a theme park over two decades ago. I am happy to no longer have to carry any of those items around in that situation.

      I did eventually get that wallet back, minus the cash it contained.

      We also had problems with the FP app due to the size of my group. It took the app a few days to understand exactly who was in my group so we could schedule all of us for a ride. The first results were that one or two kids couldn't be scheduled. Some of the ride operators were cool about it, some went full Unikitty.