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c0lo writes:
"Following the ban on Tesla direct sale in New Jersey, Elon Musk wrote a message to the people of New Jersey on the Tesla Motor's blog, explaining why they don't want to go through dealers and what will happen next with the stores in New Jersey. To put a context around the issue: Tesla soared in consumer satisfaction, while Ford dropped and it's likely to continue dropping.
The post:
- explains why Tesla don't want to sell through dealers, claiming a conflict of interest between selling and servicing gasoline and electric cars.
- explains what will happen with their presence in New Jersey; the stores will be transformed into showrooms, with no info on price being offered, and servicing will not be impacted by the new regulation.
- tells people what they can do - buy online and receive the car delivered interstate or buy from across the river in Manhattan; They can also contact their representatives if they want back the right to buy directly from a store."
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Elon Musk to the People of New Jersey
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(Score: 5, Interesting) by MrGuy on Monday March 17 2014, @12:31PM
As I understand it, the regulation requires more than just that cars are sold through a dealership. They also have a square footage requirement (aimed specifically at Tesla's smaller non-traditional showing spaces), and a requirement that they have a certain number of cars on hand, which Tesla's showrooms tend not to meet. I believe there's also a requirement that dealers be legally independent, so a wholly owned subsidiary wouldn't qualify.
If it was fakeable, they'd have done it.
What I like is Tesla's response. They're keeping their showrooms opened, but just taking the pricing and the "offer to sell" down. Now they're just advertising spaces. Hey, if you want to go out of state and buy one, that's up to the customer. Wink wink.