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Boom times in Silicon Valley call for hard work, and hard work — at least in technology land — means that coders, engineers and venture capitalists are turning to liquid meals with names like Schmoylent, Soylent, Schmilk and People Chow. The protein-packed products that come in powder form are inexpensive and quick and easy to make — just shake with water, or in the case of Schmilk, milk. While athletes and dieters have been drinking their dinner for years, Silicon Valley's workers are now increasingly chugging their meals, too, so they can more quickly get back to their computer work.
Demand for some of the powdered drinks, which typically mix nutrients like magnesium, zinc and vitamins, is so high that some engineers report being put on waiting lists of one to six months to receive their first orders. And the drinks are taking off across techie social circles. Venture capitalists have also poured money into the companies that offer the meal replacements, and investors including Alexis Ohanian, a founder of Reddit, count themselves as fans of the drinks.
[Editor's Comment: Original Submission]
(Score: 2, Funny) by Anonymous Coward on Wednesday May 27 2015, @08:30PM
I would be all over this if I had any kind of VC money to throw around, just as long as I bow out in a couple of years. You know P.T. Barnum would be all over this. This is the latest and greatest fad foods apparently. Overpriced and, as I'm sure we'll find out in a couple of years, over-hyped and oversold. "It contains the optimal levels of nutrients", which we'll find out is all different down the line.
When the hype wears off, here are some suggestions to try to keep the wave going:
"Now packed with OAT BRAN!"
"New acai blueberry and pomegranate colors!"
"Now with extra KALE!"
"Now GLUTEN FREE!"
"Now with EXTRA GLUTEN!!"
"Packed with Breadfruit and Moringa!"
"More than twice the goji berries and three times the teff as that other stuff!"
"Now in quinoa flavor!"
(Score: 1) by KGIII on Wednesday May 27 2015, @11:16PM
How the hell do you know what goji berries are? I had to Google that to see if they were real.
"So long and thanks for all the fish."