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Scientist Develop Effective Brainwashing

posted by martyb on Friday May 29 2015, @11:16PM   
from the bias-removal-or-indoctrination? dept.

An Anonymous Coward wrote in with the news that a Sleep study raises hope for clinical treatment of racism, sexism and other biases

When the desired behavior is performed, a sound is played. When the test subjects reach deep sleep, that same sound is played repeatedly. Subjects were then more likely to perform the desired behavior.

The article, "Unlearning implicit social biases during sleep" appears in the journal Science; an abstract and full report are available.

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[Original Submission - Ed.]

• Marketing assholes Marketing assholes (Score: 3, Touché) by Anonymous Coward on Friday May 29 2015, @11:56PM

  by Anonymous Coward on Friday May 29 2015, @11:56PM (#189907)

  Way to frame it, "fighting racism", eh?

  You know what Northwestern is known for? Their business school's marketing dept. Guess what they were thinking when they did this study.

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• Re:Marketing assholes (Score: 0) by Anonymous Coward on Friday May 29 2015, @11:59PM

  by Anonymous Coward on Friday May 29 2015, @11:59PM (#189909)

  I don't know what they were thinking. Maybe we could change it with this sleep therapy thing. In the mean time, I have an overwhelming urge to go to Best Buy and get a Big Mac. Hmmm.

  Parent

• Re:Marketing assholes (Score: 0) by Anonymous Coward on Saturday May 30 2015, @02:37AM

  by Anonymous Coward on Saturday May 30 2015, @02:37AM (#189947)

  No, they are known for their journalism school.

  Parent

• Re:Marketing assholes (Score: 0) by Anonymous Coward on Saturday May 30 2015, @03:37PM

  by Anonymous Coward on Saturday May 30 2015, @03:37PM (#190124)

  It's a pretty big driver. Don't they send a lot of people to P&G afterwards?

  Parent