"It has been discovered that some people have been accidentally donating money to a different charity than they intended by using the wrong SMS keyword. In the last few days, a lot of donations have been made to the Cancer Research UK charity, however some have accidentally been made to Unicef instead where mobile users sent a text with the message "DONATE" instead of "BEAT" to a specific shortcode.
Unicef has said, "We contacted Cancer Research [UK] as soon as we became aware of what was happening. Unicef and Cancer Research [UK] have agreed that these donations will be received in full by Cancer Research [UK]."
Even knowing which word to use didn't help some people as their smartphone auto-corrected "BEAT" to "BEAR", and they were subsequently sent information about adopting a polar bear from the WWF."
If it can happen accidentally, scammers will find a way to take advantage. From Yahoo: [yahoo.com]
In less than two months after Hurricane Katrina, federal and state officials discovered scams such as a self-proclaimed white supremacist had set up fake online "charities" such as "neworleanscharities.com" allegedly to aid Katrina victims.
It's not quite the same, but similar to registering a scam SMS code to steal from a real charity.