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posted by martyb on Sunday September 27 2015, @12:03PM   Printer-friendly
from the who-watches-TV? dept.

According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.

[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.

Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.


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  • (Score: 2) by Runaway1956 on Sunday September 27 2015, @01:22PM

    by Runaway1956 (2926) Subscriber Badge on Sunday September 27 2015, @01:22PM (#242209) Homepage Journal

    NoScript
    CanvasBlocker
    Privacy Badger
    Request Policy
    uBlock
    FlashBlock
    VPN

    You may object that it's redundant, but it works.

    I see almost no advertising at all. The advertising that is hosted onsite usually shows up, but there is so little of it.

    I will note that Amazon appears to be able to see where I go, and to know some of my interests. A recent search on duckduckgo somehow generated an email from Amazon, advertising almost exactly what I searched for. Which seems odd, because Amazon's marketing has almost always been very off-target. Prenatal vitamins for a male, in his late 50's? Come on, that is so VERY off-target!

    And, of course, if the site doesn't work unless/until I disable my addons, I just move on, to better content hosted elsewhere. Not only did they lose an advertising opportunity, but they lost some unquantified page views, which ultimately hurts their ability to sell advertising.

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