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According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.
[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.
Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.
(Score: 0) by Anonymous Coward on Sunday September 27 2015, @02:51PM
The article is about viewership drop across the major networks. What does that have to do with cord cutting? You get all those network over the air.
(Score: 2) by Non Sequor on Sunday September 27 2015, @03:04PM
I know for me OTA broadcasts are nearly worthless since it loses the signal intermittently. I'm not even sure if I get NBC or not.
I'm not sure that all of the cord cutters are keeping OTA as a viewing option. I know I only infrequently use it.
Write your congressman. Tell him he sucks.