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posted by martyb on Sunday September 27 2015, @12:03PM   Printer-friendly
from the who-watches-TV? dept.

According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.

[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.

Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.


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  • (Score: 4, Insightful) by PizzaRollPlinkett on Sunday September 27 2015, @02:55PM

    by PizzaRollPlinkett (4512) on Sunday September 27 2015, @02:55PM (#242233)

    The finger-pointing, blame-shifting continues! Yes, that's right, it's not the record labels' fault. It's not the TV industry's fault. It's not the movie industry's fault. It's never the publishing industry's fault. The blame never lies with them for producing stuff no one wants. No, these industries are victims of forces beyond their control. Piracy! Cord cutting! From year to year, there's always something to blame for these industries in their pell-mell crash into the white cliffs of Dover. The engines have stalled. They're losing altitude. The rocky cliffs are visible in the cockpit window. Yet, they're not doing anything to stop the crash and burn. They're not producing entertainment people actually want to buy. Has any industry ever been so oblivious? Remember those Ford ads? Ford was about to go kaput and eventually started saying quality was job #1. Even Ford got a clue before it was too late.

    See, really it's YouTube's fault. The service has all kinds of quality stuff that's worth watching that would never appear on TV. Could people really want to learn and educate themselves with quality information? Watch music like concerts by bands that would never appear on radio? Inconceivable!

    Hey, maybe it's our fault. Maybe there should be a new tax to support the entertainment industry. Like how if you don't get health insurance, you have to pay a penalty. Maybe everyone who decides to avoid the entertainment industry should have to pay a penalty. After all, this is our fault for being discriminating and wanting quality. Society should exact a penalty from people who don't buy a copy of All About That Bass and watch Hannah Montana. If you don't watch the new Disney Star Wars film, it ought to cost you more than the price of a ticket. Draconian measures are all that's left to save the entertainment industry.

    --
    (E-mail me if you want a pizza roll!)
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  • (Score: 0) by Anonymous Coward on Sunday September 27 2015, @03:03PM

    by Anonymous Coward on Sunday September 27 2015, @03:03PM (#242234)

    It's those whiny TV executives blaming piracy for their ratings problems, I tell you!

  • (Score: 2) by Justin Case on Sunday September 27 2015, @05:30PM

    by Justin Case (4239) on Sunday September 27 2015, @05:30PM (#242268) Journal

    Maybe there should be a new tax to support the entertainment industry. Like how if you don't get health insurance, you have to pay a penalty.

    Of course you're joking (I hope!!) to make a point, but what's to stop this now? Obamacare broke new ground by establishing that the government can force you to purchase something. Frankly I'm surprised that beachhead hasn't been swarmed by every Fascist corporation out there by now. Everybody must get an NSA tracker^W^Wsmartphone, solar powered car, personal recycling system (composter), exercise bike, electric toothbrush etc. etc.... Why not? It's all for your own good you know.

    • (Score: 0) by Anonymous Coward on Monday September 28 2015, @12:26PM

      by Anonymous Coward on Monday September 28 2015, @12:26PM (#242597)

      Not a joke, but a reality in Canada. A tax of sorts is built into the price of blank media (e.g. a pack of DVD-R's) specifically to recompense the poor suffering music / move industries for the assumed piracy you bought them for. No joke.