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posted by martyb on Sunday September 27 2015, @12:03PM   Printer-friendly
from the who-watches-TV? dept.

According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.

[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.

Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.


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  • (Score: 3, Insightful) by BananaPhone on Sunday September 27 2015, @05:13PM

    by BananaPhone (2488) on Sunday September 27 2015, @05:13PM (#242263)

    Why bother getting attached to a show only to see it get cancelled.

    Why bother going through the online/cable-box "recording" that you can't fast-forward to where you left off. (imagine 2 hour episodes and you missed the ending!)

    The Cable / media corps have also priced themselves out of their market.

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  • (Score: 3, Insightful) by SomeGuy on Sunday September 27 2015, @07:09PM

    by SomeGuy (5632) on Sunday September 27 2015, @07:09PM (#242300)

    Why bother getting attached to a show only to see it get cancelled.

    This. All TV series these days seem to follow the same basic formula. Start out with some vaguely interesting premise, string it along pulling random WTF crap out of their butts, send the story going in all kinds of wild unrelated directions, randomly kill of characters on whim, just to get canceled with no resolution. Even if one has any kind of "ending" it will be intentionally ambiguous just in case they get the money to milk it for another season.

    Well, except for the episodic "comedies", which are just random fart jokes pasted together by some 2-year old.

    And don't get me started on the sorry excuses for what they call "news" these days. (Five minute hate followed by the weather!)