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posted by martyb on Sunday September 27 2015, @12:03PM   Printer-friendly
from the who-watches-TV? dept.

According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.

[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.

Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.


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  • (Score: 4, Funny) by wonkey_monkey on Sunday September 27 2015, @05:16PM

    by wonkey_monkey (279) on Sunday September 27 2015, @05:16PM (#242266) Homepage

    My early youth was spent in front of the boob tube

    And your even earlier youth was spent in front of just the boob.

    --
    systemd is Roko's Basilisk
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  • (Score: 2) by Runaway1956 on Sunday September 27 2015, @05:32PM

    by Runaway1956 (2926) Subscriber Badge on Sunday September 27 2015, @05:32PM (#242269) Homepage Journal

    Below it, I think.

    https://www.youtube.com/watch?v=hiqJL9BGuXU [youtube.com]

    By the time a child can stand in front of it, he doesn't need it so much.

    --
    Abortion is the number one killed of children in the United States.