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According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.
[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.
Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.
(Score: 2) by Justin Case on Sunday September 27 2015, @05:30PM
Maybe there should be a new tax to support the entertainment industry. Like how if you don't get health insurance, you have to pay a penalty.
Of course you're joking (I hope!!) to make a point, but what's to stop this now? Obamacare broke new ground by establishing that the government can force you to purchase something. Frankly I'm surprised that beachhead hasn't been swarmed by every Fascist corporation out there by now. Everybody must get an NSA tracker^W^Wsmartphone, solar powered car, personal recycling system (composter), exercise bike, electric toothbrush etc. etc.... Why not? It's all for your own good you know.
(Score: 0) by Anonymous Coward on Monday September 28 2015, @12:26PM
Not a joke, but a reality in Canada. A tax of sorts is built into the price of blank media (e.g. a pack of DVD-R's) specifically to recompense the poor suffering music / move industries for the assumed piracy you bought them for. No joke.