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posted by martyb on Sunday September 27 2015, @12:03PM   Printer-friendly
from the who-watches-TV? dept.

According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.

[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.

Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.


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  • (Score: 2) by Runaway1956 on Sunday September 27 2015, @08:19PM

    by Runaway1956 (2926) Subscriber Badge on Sunday September 27 2015, @08:19PM (#242340) Homepage Journal

    I might suggest that you go back and actually READ MY POSTS. Nowhere did I use the words "bad thing". The worst thing I said about the show is, it was so much mindless drivel. Like all other sitcoms, it's aimed at the Lowest Common Denominator. People with the IQ of a turnip could watch it and be amused. Most people with IQ's at least as high as a household pet have to use mental tricks to get down on that level. Pretty much everything that comes out of Hollyweird is aimed at that Lowest Common Denominator.

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