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posted by martyb on Sunday September 27 2015, @12:03PM   Printer-friendly
from the who-watches-TV? dept.

According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.

[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.

Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.


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  • (Score: 2) by NotSanguine on Sunday September 27 2015, @09:47PM

    by NotSanguine (285) <NotSanguineNO@SPAMSoylentNews.Org> on Sunday September 27 2015, @09:47PM (#242353) Homepage Journal

    AdBlock does not. But Adblock Plus (a seperate company and product) does this.
    " rel="url2html-3543">https://en.wikipedia.org/wiki/AdBlock
     
    " rel="url2html-3543">https://en.wikipedia.org/wiki/Adblock_Plus

    What you say is true. AdBlockPlus Does have a whitelist for "acceptable" ads [adblockplus.org] (N.B., I don't consider *any* ads to be acceptable -- That's ABP's term), however it is easily disabled with a check box. Which is mentioned in the Wikipedia link [wikipedia.org] you posted.

    As such, unless you're allergic to checkboxes, it's not a big deal, IMHO.

    P.S. It's "separate" not "seperate [wiktionary.org]"

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