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According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.
[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.
Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.
(Score: 2) by Phoenix666 on Monday September 28 2015, @02:21AM
I have seen a lot of articles over the last decade that point to dropping interest in sports. (Sorry, don't have a link handy and I'm too lazy to google it now.) But the porn/soft porn stuff is a joke, right? Why would a young male waste time on a network-produced pile of soft porn when they can have real porn instantly? For that matter, why bother with porn at all when they can pull up any number of hook-up apps? Maybe technology is bending the interests of the young male demographic back toward real life.
Washington DC delenda est.
(Score: 2) by VLM on Monday September 28 2015, @11:54AM
In retrospect I was tired when I posted having been up unusually late on the weekend and you're 100% correct with two minor corrections, one simple one is "the young guys" at work seem more interested in extreme sports type stuff than, say, major league baseball, then you add the guys who will watch jet propelled speedboats to the legacy jocks and you've got enough demographic to keep it alive, it'll get much better viewership than boomer cooking/lifestyle shows on PBS, for example.
The soft pr0n thing is for decades I've heard it said that there's no such thing as female-acceptable pr0n, etc. However, prime time network TV provides us with endless shows that boil down to college girls in bikinis suntanning, maybe a shirtless guy for the ladies lifting weights, and some idiotic game show that can more or less be ignored bracketing it. Think of "Big Brother" TV show, or the non-all stars Survivor. I haven't watched the amazing race yet this season but historically they always have at least one female model team who only packed tiny swim suits and yoga pants to wear. By myself I wouldn't watch that, but if my wife's willing to watch while I get a good look, well that's OK.