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According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.
[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.
Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.
(Score: 2) by VLM on Monday September 28 2015, @12:11PM
Oh there's nothing financially wrong with selling to old people, flamboyantly gay men, and women, they as a collection probably outnumber 18-24 year old males by 10 to 1, the problem is the mythology that advertisers give a F about 18-24 yr old men. Maybe because of SJW stuff, but more likely because they never gave a F and its a mythology from the boomer era in the 70s or whatever "we love you young boomers, we love you so much and you're our only important customers, now buy our stuff because we love you youthful people" and it sounds so appealing that people have been falling for it ever since.
I mean seriously, such manure spread about brand indoctrination... if the average consumer life of a human is a half century and the average life of a brand is like five years...