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posted by martyb on Sunday September 27 2015, @12:03PM   Printer-friendly
from the who-watches-TV? dept.

According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.

[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.

Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.


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  • (Score: 3, Informative) by mcgrew on Monday September 28 2015, @03:48PM

    by mcgrew (701) <publish@mcgrewbooks.com> on Monday September 28 2015, @03:48PM (#242680) Homepage Journal

    Indeed. When cable first started it was great - local channels had no show, static, or ghosting. Almost all of the dozen cable networks ranged from good to excellent, had no advertising, wasn't censored, and it was only ten bucks, and that included HBO.

    Now, with digital TV an antenna gives as good or better sound and picture than cable. Meanwhile the content of cable channels has declined badly. MTV had rock and roll, now they have no music and the programming is moronic. Discovery has gone from science to "trick my truck", and so on. There are hundreds of channels now, almost none of which I'd actually watch, all are chock full of ads, even while the content is playing, and they want a hundred bucks for it.

    I haven't had cable for a decade and can't figure out why anyone has it any more.

    Plus, the internet gives us even more shows.

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