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According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.
[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.
Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.
(Score: 1) by ncc74656 on Tuesday September 29 2015, @09:10PM
At least they were still giving you the full episode. Back when it was in broadcast syndication, Star Trek was frequently cut down from its original 50-51 minutes (or whatever it was) to the 42 minutes more typical of a "1-hour" show today. That's basically a fifth of the show cut out so they can squeeze in more ads for crap you don't need. If I hadn't lived overseas as a kid (where I watched it on BBC 2 (IIRC) and AFN), I most likely would've never seen full episodes until I bought the DVD sets.