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butthurt writes:

Stuff.co.nz reports on a supermarket that has removed sugary foods and drinks from its checkout areas. The change has been received favourably by the public.

Retailers often encourage impulsive purchases, focussing especially on the queueing areas behind cash registers.

A Richmond supermarket has removed confectionery and soft drinks from all its checkouts in a bid to encourage healthier snacks.

The sugar-free approach to the checkouts at Fresh Choice in Richmond, near Nelson, means chocolate bars, lollies and biscuits have been replaced with fresh fruit, salads and water.

Owner Gary Watson said he was confident it was the first full service supermarket in the country to have made the move away from sugary products at the checkout.

further information:

• Urge To Splurge at Checkout Counter May Contribute to Obesity
• S & R January 2013 Checkout & impulse sales (PDF)
• The Psychology of Impulse Buying

Original Submission