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Lenovo is Ditching its Own Brand Name to Make Way for 'Moto'

posted by cmn32480 on Sunday November 13 2016, @12:51AM   Printer-friendly
from the hello-moto dept.

Phoenix666 writes:

Campaign Asia reports that gadget maker Lenovo will stop marketing smartphones with its own brand name and adopt the Moto label from here on out.

The company acquired Motorola from Google for $2.91 billion in 2014. It previously announced plans to phase out the 'Motorola' name for handsets at the beginning of this year; the new change comes along with a shake-up of the company's leadership.

It'll be interesting to see how this plays out for the Moto brand. As Android Police noted, there's a risk of diluting the sensible nomenclature that Moto currently uses to differentiate its high-end, mid-range and budget phones; Lenovo makes a wide variety of handsets, including the first one to feature Google's Project Tango AR tech.

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  • (Score: 0) by Anonymous Coward on Sunday November 13 2016, @08:49PM

    by Anonymous Coward on Sunday November 13 2016, @08:49PM (#426335)

    thanks for the reminder that lenovo bought motorola. now i can be sure and not buy one of those. fool me once...boycotted for life.