The mobile games developer behind Angry Birds expects to be worth about $1bn when it lists on the stock market.
Rovio has set a range for its share sale that would value the business at between 802m euros and 896m euros ($960m-$1.07bn; £710m-£795m).
The Finnish firm's boss, Kati Levoranta, said the listing would help the company expand further.
It is "more than just a gaming company", she said, with sales from film and merchandising as well.
The Finnish firm expects to list on the main part of the Helsinki Nasdaq on 3 October.
For the year to 30 June, Rovio reported revenues of 265.8m euros, of which 210.1m euros came from games and 55.7m euros from brand licensing.
"The mobile gaming market is expected to grow fast and Rovio has grown faster than the market in recent years," said Ms Levoranta.
"But Rovio is much more than just a gaming company. Angry Birds branded consumer products are already sold in some 120 counties and the first Angry Birds Movie, released in 2016, was an international box-office success.
Is it a good investment?
(Score: 3, Interesting) by edIII on Saturday September 16 2017, @05:18AM
They maybe have a movie sequel, but you underestimate the animated television show in large markets with the strength of their brand. It's all about how much product they are moving, of which part is video game sales. There may be some revenue occurring from Steam where they have very positive reviews. If it's on the way down, then that would be stupid to give them a billion. There is SpongeBob too. Initially I thought goofy, but man, is it paying off. Will all depend on the quality of the show and if it keeps kids hooked.
I agree they don't seem to be sticking to what made them in the first place, and are instead in the orgasmic throws of merchandising the shit out of it. Like Yogurt in Space Balls having branded toilet paper.
That said, the movie was not half bad. I got really ripped one night, and I can tell you the visuals were fantastic. Very interesting how they did water. It was a goofy movie with some funny parts in it. I give it a 6.5/10. It performed respectably at the box office. Not stellar, not a billion dollar one, but reasonably profitable for investors. Looking at the stats, the worldwide market was far more significant and tripled investors money.
I don't think the company is on the way to tanking (unless they really did buy yachts), but I don't think a billion dollars is anywhere near reasonable. I'd put the ceiling at couple hundred million, and that's if they get another movie and keep the merchandising sales up. They are worth something.
Technically, lunchtime is at any moment. It's just a wave function.