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Some of the fastest growing financial technology firms in Wales are at risk of being held back by skills shortages, a leading specialist lawyer has warned.
Cerian Jones said so-called fintech companies have told her they are "chasing fish in the same small pool".
She said those firms not actually trying to fill a recruitment gap "are trying to retain staff so they don't go elsewhere".
Cardiff is facing competition from London and Bristol among other cities.
Ms Jones, a patents attorney and partner at UDL in Cardiff, said: "When I talk to software companies about what their biggest challenge is, nine times out of 10 it's recruitment.
"These are very skilled positions, needing skilled graduates with the right coding and development skills."
She said there was a lure of working in London and firms in south Wales were having to be creative in trying to entice people "in a candidates' market".
Some were finding it difficult, even when offering £60,000 salaries.
There you have it. You can code to make banks richer. In Cardiff.
(Score: 2) by Nuke on Sunday November 19 2017, @10:30PM
Perhaps you missed the part where I said I live in Wales. There are beautiful parts of Wales and I know them well; they are mostly in Mid and North Wales, but I live in a beautiful part of South East Wales. My house is in a forest, not far from several castles, an old abbey and a waterfalI. My location is expensive but I can afford it. But I am within a half-hour drive of some of the ugliest areas in the UK, and my wife's family came from the actual "Valleys" town (Tonypandy) where my linked photos were taken.