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British Army Seeks 'Snow Flakes' And 'Me Me Me Millennials' in New Recruiting Campaign

posted by martyb on Sunday January 13 2019, @07:35PM   Printer-friendly
from the We-will-fight-them-on-the-couches dept.

aristarchus writes:

NPR covers a recent recruitment campaign by the British military.

Are you a "binge gamer"?

An unfocused office prankster?

A "me me me millennial"?

If so, the British army wants to recruit you.

It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.

In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."

The posters are hillarious, worth a peek at the original article.

Original Submission

 
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  • (Score: 2) by Freeman on Monday January 14 2019, @06:52PM

    by Freeman (732) on Monday January 14 2019, @06:52PM (#786560) Journal

    I have no idea who's idea it was, but it's obvious some PR person was like, yeah that's great! While the army guys were probably thinking, whatever works, so long as we get enough recruits. Mix a little stupid with a little apathy, and you get "Demotivational recuritment posters." https://despair.com/collections/demotivators [despair.com] The problem is, they weren't going for sarcasm.

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    Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
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