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posted by mrpg on Saturday February 09 2019, @07:01AM   Printer-friendly
from the good dept.

Ahead of potential regulation, Johnson & Johnson will include the list and potential out-of-pocket prices of the drugs it sells in television commercials, beginning with Xarelto (rivaroxaban):

Johnson & Johnson said on Thursday it will start adding the price of its medicines to television commercials by next month, becoming the first drugmaker to heed a call by U.S. President Donald Trump for price transparency of drugs advertised directly to consumers on TV.

The healthcare conglomerate said it will include both the list price of a product - the price before any rebates or discounts to insurers or pharmacy benefit managers - as well as potential out-of-pocket costs that patients will pay.

The move, announced in a statement on J&J's website, won swift praise from U.S. Health and Human Services Secretary Alex Azar. Last May, Azar's office released a blueprint for reducing the cost of drug prices, which included a proposal to require disclosure of list prices in TV ads for drugs.

[...] Republican Senator Chuck Grassley, chairman of the Senate Finance Committee, and Democratic Senator Ron Wyden, ranking member of the committee, on Monday invited executives from seven pharmaceutical companies, including J&J, to testify at a Feb. 26 hearing on rising drug prices.

Also at MarketWatch.


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  • (Score: 2) by Runaway1956 on Sunday February 10 2019, @05:59AM

    by Runaway1956 (2926) Subscriber Badge on Sunday February 10 2019, @05:59AM (#799033) Journal

    Sane, normal people don't try to psychoanalyze their peers at every exchange. And, they certainly don't try to psychobabble at strangers on the internet.

    Where did this conversation start? Oh yeah, I was mocking all the "entitled" people in the world. I've loved a couple of Canadian women, so I'm "entitled". I was used and abused by a First Nations woman. Maybe you should listen to a once-popular song, and maybe get some context. https://www.youtube.com/watch?v=qeMFqkcPYcg [youtube.com]

    --
    “Take me to the Brig. I want to see the “real Marines”. – Major General Chesty Puller, USMC
    Starting Score:    1  point
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    Total Score:   2