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upstart writes in with a submission, via IRC, for Runaway1956.

[Ed. note: For those who are unfamiliar with DuckDuckGo, it is a search engine that can be reached either via https://duckduckgo.com/html/ or via https://ddg.com/html/ --martyb.]

I ditched Google for DuckDuckGo. Here's why you should too

What was the last thing you searched for online? For me, it was '$120 in pounds'. Before that, I wanted to know the capital of Albania (Tirana), the Twitter handle of Liberal Democrat deputy leader Ed Davey (he's @EdwardJDavey) and dates of bank holidays in the UK for 2019 (it's a late Easter next year, folks). Thrilling, I'm sure you'll agree. But something makes these searches, in internet terms, a bit unusual. Shock, horror, I didn't use Google. I used DuckDuckGo. And, after two years in the wilderness, I'm pretty sure I'm sold on a post-Google future.

[...] DuckDuckGo works in broadly the same way as any other search engine, Google included. It combines data from hundreds of sources including Wolfram Alpha, Wikipedia and Bing, with its own web crawler, to surface the most relevant results. Google does exactly the same, albeit on a somewhat larger scale. The key difference: DuckDuckGo does not store IP addresses or user information.

Billed as the search engine that doesn't track you, DuckDuckGo processes around 1.5 billion searches every month. Google, for contrast, processes around 3.5 billion searches per day. It's hardly a fair fight, but DuckDuckGo is growing. Back in 2012, it averaged just 45 million searches per month. While Google still operates in a different universe, the actual difference in the results you see when you search isn't so far apart. In fact, in many respects, DuckDuckGo is better. Its search results aren't littered with Google products and services – boxes and carousels to try and persuade people to spend more time in Google's family of apps.

Search for, say, 'Iron Man 2' and Google will first tell you it can be purchased from Google Play or YouTube from £9.99. It will then suggest you play a trailer for the film on, where else, YouTube. The film is also "liked" by 92 per cent of Google users and people searching for this also search for, you guessed it, Iron Man and Iron Man 3. The same search on DuckDuckGo pulls in a snippet from Wikipedia and quick links to find out more on IMDb, Rotten Tomatoes, Amazon or iTunes. For the most part, the top of Google's page of results directs you towards more Google products and services.

[...] It's not a fair fight, but it is one, oddly, where the small guy can compete. It might seem ludicrous – DuckDuckGo has 78 employees and Google 114,096 – but often the outcome is the same. For the majority of your searches David, it turns out, is just as good as Goliath.

Original Submission