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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 4, Funny) by DimestoreProstitute on Wednesday March 25 2020, @07:04AM (8 children)

    by DimestoreProstitute (9480) on Wednesday March 25 2020, @07:04AM (#975355)

    I can finally try unicorn, manticore, minotaur!

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  • (Score: 2) by mhajicek on Wednesday March 25 2020, @07:08AM (1 child)

    by mhajicek (51) on Wednesday March 25 2020, @07:08AM (#975358)

    Don't forget mermaid.

    • (Score: 2) by looorg on Wednesday March 25 2020, @07:54AM

      by looorg (578) on Wednesday March 25 2020, @07:54AM (#975369)

      Had Mermaid, very fishy.

  • (Score: 0) by Anonymous Coward on Wednesday March 25 2020, @07:54AM (2 children)

    by Anonymous Coward on Wednesday March 25 2020, @07:54AM (#975368)

    You simply must try the horse cock.

    • (Score: 2, Informative) by Ethanol-fueled on Wednesday March 25 2020, @08:31AM (1 child)

      by Ethanol-fueled (2792) on Wednesday March 25 2020, @08:31AM (#975374) Homepage

      That is known as "pizzle," and yes, people eat it.

      • (Score: 2) by Azuma Hazuki on Wednesday March 25 2020, @11:50PM

        by Azuma Hazuki (5086) on Wednesday March 25 2020, @11:50PM (#975640) Journal

        Most people don't get it right from the source still attached to the animal, but hey, you do you. ...and the horse.

        --
        I am "that girl" your mother warned you about...
  • (Score: 2) by DannyB on Wednesday March 25 2020, @03:20PM (1 child)

    by DannyB (5839) Subscriber Badge on Wednesday March 25 2020, @03:20PM (#975483) Journal

    pak'ma'ra [fandom.com]

    Mmmmm. Carry-on eaters! Yum.

    --
    I need to spend more effort optimizing performance within while(false) loops.
  • (Score: 2) by DeathMonkey on Wednesday March 25 2020, @05:26PM

    by DeathMonkey (1380) on Wednesday March 25 2020, @05:26PM (#975544) Journal

    I can finally try unicorn, manticore, minotaur!

    Yeah, but they're fake! So you're getting Impossible Horse Meat, instead.