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posted by Fnord666 on Wednesday March 25 2020, @06:53AM   Printer-friendly
from the is-fake-meat-just-feet? dept.

Impossible CEO says it can make a meat 'unlike anything that you've had before'

Plant-based meat products are bigger than ever, with the fast-food industry, grocery stores, and upscale restaurants coming on board. A recent Nielsen report found that plant-based meat alternative purchases went up 279.8 percent last week after Americans were instructed to stay home during the novel coronavirus pandemic.

Impossible Foods, a company that develops plant-based meat products, says its mission is to someday replace the incumbent meat industry entirely, stating that, from a mission standpoint, a sale only has value if it comes at the expense of the sale of an animal-derived product.

But what if plant-based meat wasn't just a substitute for an already-existing marketplace, and instead, it started to make meat that has never existed?

On this week's Vergecast podcast, Impossible Foods CEO Patrick Brown talks to Verge editor-in-chief Nilay Patel about how this impossible meat could be a possibility in the future, even if it doesn't make sense for the company right now.

https://dilbert.com/strip/1992-04-08

Previously: Impossible Burger Lands in Some California Grocery Stores
Burger King Grilled by Vegan Over Impossible Burger "Meat Contamination"

Related: 'Soylent' Dawkins? Atheist Mulls 'Taboo Against Cannibalism' Ending as Lab-Grown Meat Improves
Meatless "Beyond Burgers" Come to Fast Food Restaurants
Swedish Behavioral Scientist Suggests Eating Humans to 'Save the Planet'
Discriminating Diets Of Meat-Eating Dinosaurs
Meat Industry PR Campaign Bashes Plant-Based Meat Alternatives
Unilever Pushing for Plant-Based Meat
Judge Serves Up Sizzling Rebuke of Arkansas' Anti-Veggie-Meat Labeling Law


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  • (Score: 2) by DannyB on Wednesday March 25 2020, @03:25PM (2 children)

    by DannyB (5839) Subscriber Badge on Wednesday March 25 2020, @03:25PM (#975484) Journal

    I don't want fake meat that is UNLIKE real meat.
         

    With all due respect, how would you know?

    If the fake meat is LIKE real meat, then I might not know the difference.

    If the fake meat is UNLIKE real meat, then I would definitely know the difference, because it is unlike.

    Plus the label says it is fake meat. But the label might not be available since someone self-isolating might find the packaging label more edible than the fake meat inside. And almost anything is edible, at least once.

    --
    I need to spend more effort optimizing performance within while(false) loops.
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  • (Score: 2) by everdred on Wednesday March 25 2020, @07:19PM (1 child)

    by everdred (110) Subscriber Badge on Wednesday March 25 2020, @07:19PM (#975574) Homepage Journal

    I could have been clearer: how do you know whether you'll like it or not?

    • (Score: 2) by DannyB on Wednesday March 25 2020, @08:50PM

      by DannyB (5839) Subscriber Badge on Wednesday March 25 2020, @08:50PM (#975597) Journal

      If it is unlike real meat, then my assumption is that I will not like it.

      I have considered trying it. At some point. Probably not anytime soon now with covid-19. I believe my local burger king has a fake meat burger. I was talking with a friend about getting one and splitting it to compare what we thought of it.

      --
      I need to spend more effort optimizing performance within while(false) loops.