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Tab, Coca-Cola’s Diet-Soda Pioneer and a ’70s Icon, Is Going Away

posted by martyb on Saturday October 17 2020, @04:45AM   Printer-friendly
from the Martin-Seamus-"Marty"-McFly-Sr.-will-not-be-pleased dept.

An Anonymous Coward writes:

Tab, Coca-Cola's Diet-Soda Pioneer and a '70s Icon, Is Going Away (Pay-walled; (archive link):

Coca-Cola Co. is canning Tab.

The soda giant's first diet cola was a pop-culture icon in the 1970s and early '80s, then faded after the launch of Diet Coke. Even after Tab's market share dwindled to almost nothing, the beverage company kept the brand going for decades to appease a fiercely devoted base known as Tabaholics.

But sentimental value doesn't go as far in 2020.

Coca-Cola said last month that it planned to slash its 500 brands by more than half, accelerating an ongoing culling effort in response to the coronavirus pandemic. The project is part of a restructuring that includes layoffs and a revamped marketing strategy. Already this year, the company has closed its Odwalla juice and smoothie business and has begun winding down its Zico coconut water.

Original Submission

 
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  • (Score: 2) by Megahard on Saturday October 17 2020, @03:21PM (4 children)

    by Megahard (4782) on Saturday October 17 2020, @03:21PM (#1065834)

    Or it will be rebooted as Ctrl-Alt-Delete

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  
    Total Score:   2  

  • (Score: 0) by Anonymous Coward on Saturday October 17 2020, @04:12PM (3 children)

    by Anonymous Coward on Saturday October 17 2020, @04:12PM (#1065843)

    Na, it'll be called "8 Space".

    • (Score: 0) by Anonymous Coward on Saturday October 17 2020, @07:13PM (2 children)

      by Anonymous Coward on Saturday October 17 2020, @07:13PM (#1065882)

      Hey, no religious wars here please. Tabs are 4 spaces, full stop.

      • (Score: 0) by Anonymous Coward on Saturday October 17 2020, @09:07PM

        by Anonymous Coward on Saturday October 17 2020, @09:07PM (#1065904)

        Wordperfect used the fullstop as part of a tab too. Non-printing i thought.

      • (Score: 2) by srobert on Saturday October 17 2020, @11:25PM

        by srobert (4803) on Saturday October 17 2020, @11:25PM (#1065934)

        In America there are no full stops, period! .. I mean period.