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"Nowadays we are a business technology company":
Finish [sic] telecoms giant Nokia has announced that the company is rebranding and, for the first time in almost six decades, changing its logo. The move is part of a strategy to disassociate Nokia from smartphones, which it hasn't made in around ten years.
On the eve of Barcelona's Mobile World Congress, Nokia announced a new corporate logo that is made up of five different shapes to form the company's name. The famous blue-colored lettering of old has been replaced in favor of a range of colors that change depending on the use.
Chief Executive Pekka Lundmark told Reuters, "There was the association to smartphones and nowadays we are a business technology company."
Nokia hasn't made smartphones since the Nokia Lumia 1020 in 2013, the year before Microsoft bought its mobile phone business - and we know how that turned out. Microsoft sold its Nokia-branded feature phone business to HMD Global in 2016.
[...] Nokia hopes to increase its market share when it comes to serving wireless service providers with network equipment, something that should be easier now that Huawei is prohibited from selling its 5G networking gear to many countries. But Nokia's main focus will be selling equipment to private companies, an area that made up 8% of its revenue last year, or around 2 billion euros (roughly $2.11 billion). Lundmark said Nokia's aim is to take that figure into double digits as quickly as possible.
(Score: 2) by isostatic on Tuesday February 28, @01:05PM (3 children)
> The move is part of a strategy to disassociate Nokia from smartphones, which it hasn't made in around ten years.
OK
https://www.msn.com/en-za/lifestyle/shopping/nokia-unveils-an-affordable-new-android-smartphone-that-customers-can-fix-themselves/ar-AA17ZVlo [msn.com]
Yet just 24 hours ago
> Nokia unveiled its "self-fix phone'" - one of the first budget Android smartphones designed to be repaired at home - at Mobile World Congress on Monday.
(Score: 4, Informative) by DannyB on Tuesday February 28, @03:24PM
I seem to remember in 2010 when Microsoft was making good progress subverting, infiltrating and destroying Nokia.
Bit of history . . .
In about 2010, an outgoing Nokia executive Anssi Vanjoki said something like: using Android as an OS on Nokia phones would be like peeing your pants in winter to stay warm. This is easily googleable. It was industry headline news. It was Nokia announcing that Stephen Elop was going to sink Nokia's ship by chaining it to Windows Phone as a bloat anchor. And they proceeded to. Then Elop went back to Microsoft. I skipped other great bits such as the (in)famous "burning platform" memo. See the Wikipedia article on Stephen Elop. [wikipedia.org] Skip to the section: CEO of Nokia
It kind of sucks to be old and be able to look back over a lifetime of Microsoft being truly and utterly despicably evil.
While Republicans can get over Trump's sexual assaults, affairs, and vulgarity; they cannot get over Obama being black.
(Score: 2) by Sourcery42 on Tuesday February 28, @05:13PM (1 child)
The new "Nokia" smartphones are made by a Chinese company called HMD Global. I'm not sure of the exact business relationship between the Finnish company we know as Nokia and HMD Global, but I think HMD Global pretty much licenses the name Nokia to slap on their phones.
(Score: 1, Informative) by Anonymous Coward on Tuesday February 28, @06:49PM
HMD global is a Finnish company. Yes they license the Nokia name for their phones. Right now the phones are made probably in China, but they are moving some of the production to Europe.