SoylentNews is people
SoylentNews
Elon Musk says he's found a new CEO for Twitter, a woman who will start in 6 weeks:
Elon Musk said Thursday he has found a new CEO for Twitter, or X Corp. as it's now called.
He did not name the person but she will be starting in about six weeks.
Musk, who bought Twitter last fall and has been running it since, has been insisting he is not the company's permanent CEO.
The Tesla billionaire said in a tweet Thursday that his role will transition to being Twitter's executive chairman and chief technology officer.
Musk has been saying for nearly six months that he plans to find a new CEO for San Francisco-based Twitter.
This discussion was created by janrinok (52) for logged-in users only. Log in and try again!
Elon Musk Says He's Found a New CEO for Twitter, a Woman Who Will Start in 6 Weeks
|
Log In/Create an Account
| Top
| 31 comments
| Search Discussion
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
You're dead, Jim.
-- McCoy, "Amok Time", stardate 3372.7
(Score: 3, Insightful) by ElizabethGreene on Sunday May 14, @01:54PM (5 children)
When I read the new CEO's bio, my initial response was "Well there goes the neighborhood."
I'm still skeptical, but optimistic. What changed? I remembered the "How not to land rockets!" video SpaceX posted. With that for context, I hope this doesn't blow up and trust Mr. Musk to try again if it does.
(Score: 5, Insightful) by Immerman on Sunday May 14, @02:41PM (4 children)
Twitter has already "blown up" under Musk's "leadership", a new CEO is needed to pull it out of its death-spiral while there's still a user (and more importantly, advertiser) base to leverage. And from what I've heard, she may be the perfect person to do so.
Unfortunately, in order to do so she'll likely have to undo most everything he's done - and his ego probably won't allow that. Advertisers don't want to risk their ads listed near racist, fascist, etc. content - and the fake* "free speech" that Elon has promoted makes it extremely difficult to promise advertisers that that won't happen.
*fake free speech because while he's allowing almost everything legal, that's not free speech. Free speech is what protects your right to say things the government wants to silence. And under Musk Twitter has gone from ~50% compliance with government gag orders, to ~100%.
(Score: 2) by ElizabethGreene on Sunday May 14, @05:51PM
Do you have a source or data for this:
> under Musk Twitter has gone from ~50% compliance with government gag orders, to ~100%.
(Score: 1) by khallow on Tuesday May 16, @02:56AM (2 children)
Advertisers also want to advertise. They'll knuckle under to a working platform that delivers viewers.
(Score: 2) by Immerman on Tuesday May 16, @03:00PM (1 child)
Only in contexts that won't reduce sales.
Getting your brand associated with some neo-nazi bullshit is going to hurt sales FAR worse than advertising to neo-nazis will boost it. And you'd better believe the left-wing activists will make sure that association gets publicized widely - just as the right-wing activists do "woke" associations.
But getting associated with wokeness actually tends to be pretty safe - the worst that's likely to happen is that the neo-nazis buy large quantities of your product so that they can destroy it in dramatic protests, before eventually getting distracted by the next two-minute hate and going back to buying their old reliable brand in normal quantities.
Plus the fact that over 50% of the US population considers "wokeness" to be a good thing, while less than 30% consider it bad... well, you don't have to be a marketing genius to read the writing on the wall. Unless your brand appeals almost exclusively to the neo-nazi crowd, you can't afford to openly advertise to them. And there's not really anything like that - even even most rednecks don't like neo-nazis. (Though many have been trained to overlook such things for the sake of party loyalty, or just aren't well-informed enough to recognize the sentiment for what it is when someone throws a not-white-and-pointy sheet over it)
That's cancel-culture in a nutshell - brands can't afford to get associated with unpopular individuals or movements, and so tell media outlets "Either the extremists go, or our advertising does." And since the extremists rarely contribute nearly as much to the bottom line as the advertisers, it's an easy choice. Capitalism in action.
(Score: 1) by khallow on Tuesday May 16, @09:29PM
Exactly.