[Jobs] had an expectation of superlative things in his own work and in the products they would create. Steve had a design mind-set. When I get to a hotel room, I don't go, 'Oh, if I had designed this car I would have done this and this.' People like Jony Ive and Steve Jobs are always looking at stuff that way. You know, I look at code and say, 'Okay, this is architected well,' but it's just a different way of understanding the world. His most natural, innate sense was a world-class instinct about whether this or that object met certain standards. He had extremely high standards of what was shit, and what was not shit."
One of us would be the "villain," the person who disagrees with the forum and criticizes the authorities, in order to bring a feeling of authenticity to what we're doing. The other two enter into a debate with him -- "No, you're not right; everything here is totally correct." One of them should provide some kind of graphic or image that fits in the context, and the other has to post a link to some content that supports his argument. You see? Villain, picture, link.