Just as the outcry from the American Psycho Association [soylentnews.org] died down Gillette has weighed in on the masculinity of men debacle with social media cutting up Gillette over their media release [news.com.au]. Gillette released a two-minute video surrounding the contentious topic of ‘toxic masculinity’, calling for men to be "the best they can be". Some people have responded by throwing their shavers out and calling for a boycott.