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posted by martyb on Sunday April 23 2017, @03:01PM   Printer-friendly
from the older-and-less-gullible dept.

AlterNet reports

Twenty years ago [1997-04-21], one of the most memorable ads of all time was launched, when Rachael Leigh Cook and her frying pan starting smashing up eggs in her infamous "This is Your Brain on Drugs" ad.

Today, Rachael Leigh Cook, her frying pan, and eggs are back but this time in a new ad that slams the drug war and its racist enforcement.

The new video, made by Green Point Creative, opens with Cook and her frying pan. She holds up a white egg and explains that it represents one of the millions of Americans who uses drugs but never gets arrested. She then picks up a brown egg and says, "This American is several times more likely to be charged with a drug crime." [Screenshot]

The animated ad, narrated by Cook, then shows what happens to the brown egg that is arrested and funneled through the criminal justice system. The ad highlights a range of harmful collateral consequences that result from drug arrest, including the loss of student financial aid, hindered job prospects and broken up families. The add[sic] contrasts the white egg's family that was never arrested, despite also using drugs.

The ad ends with Cook looking into the camera, holding her pan and [...] a smashed egg, and saying, "The war on drugs is ruining peoples' lives. It fuels mass incarceration, it targets people of color in greater numbers than their white counter parts. It cripples communities, it costs billions, and it doesn't work. Any questions?"


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  • (Score: 1, Interesting) by Anonymous Coward on Sunday April 23 2017, @07:20PM

    by Anonymous Coward on Sunday April 23 2017, @07:20PM (#498465)

    As Runaway1956 has noted, the original ad cast too broad a net, saying "drugs".

    ...and while use of weed by adults appears to have no long-term effects, repeated use by kids has negative effects on their still-forming brains. [google.com]

    In my early adulthood, I tried alcohol and weed.
    I found that I don't like the taste of alcohol and I don't particularly care for the out-of-control thing that those bring on and, as such, don't find them to be worth the cost.
    I have no particular problem, however, with others using those responsibly (no operating machinery under the influence).

    USA.gov has a completely dishonest approach to drugs, categorizing things falsely while ignoring/distorting the existing evidence and blocking further studies.
    It's the lying about the subject that makes me want to speak out every time I encounter it.

    Prohibition, after a decade-long experiment a century ago proved the notion to be ineffective, as well as the ridiculous amounts of tax money currently spent on prohibition, just irritates the shit out of me.

    Ask a youngster, "Which is easier to get: weed or booze?"
    He'll tell you, "Weed, dude. Booze takes an ID."
    Nobody will sell booze to kids because he knows he'll lose his liquor license.
    If USA.gov was to treat weed the way it treats alcohol, regulating its sale and taxing it, it would become a revenue source instead of resource sink.

    ...and if drugs were properly regulated instead of being made illegal, there wouldn't be quality/purity problems and we'd have had e.g Janis Joplin around and making music for years longer.

    -- OriginalOwner_ [soylentnews.org]

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