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Title    Targeted Political Ads for Microsoft Products
Date    Tuesday March 18 2014, @11:58PM
Author    LaminatorX
Topic   
from the suddenly-not-a-game dept.
https://soylentnews.org/article.pl?sid=14/03/18/1949242

Vanderhoth writes:

"According to a story from the Washington Post, Microsoft is using gamer profiles to create targeted political ads. The article talks mostly about XBox Live, but other services like Skype and MSN will be included. The article also presents some interesting, to non-gamer, stats about the typical gamer that Microsoft was promoting at the CPAC. As an example, 40% of it's 25 million subscribers are actually married! who'd of thunk it?"

Links

  1. "Washington Post" - http://www.washingtonpost.com/blogs/the-switch/wp/2014/03/07/microsoft-is-using-your-data-to-target-political-ads-on-xbox-live/

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