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Title    Facebook Buys Fitness App
Date    Monday April 28 2014, @10:38PM
Author    Woods
Topic   
from the gotta-catch-em-all dept.
https://soylentnews.org/article.pl?sid=14/04/28/1812207

stormwyrm writes:

After having just acquired Oculus Rift and WhatsApp, Facebook has also recently purchased Finnish company ProtoGeo Oy, the maker of a popular fitness tracking app for Android and iOS called Moves for an undisclosed sum. While the company in its press release states:

For those of you that use the Moves app, the Moves experience will continue to operate as a standalone app, and there are no plans to change that or commingle data with Facebook.

It remains to be seen for how long that will remain true. Coverage of the acquisition at the Wall Street Journal notes:

Apps like Moves could also benefit Facebook by helping it gather data. At the heart of Facebook's business model is its knowledge about users, which it uses to sell targeted advertisements. The Facebook spokeswoman said the company won't use any data from the Moves app, but that could change in the future.

Links

  1. "stormwyrm" - http://soylentnews.org/~stormwyrm
  2. "ProtoGeo Oy" - https://www.moves-app.com/press
  3. "Wall Street Journal" - http://blogs.wsj.com/digits/2014/04/24/with-app-acquisition-facebook-enters-fitness-tracking-market/

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printed from SoylentNews, Facebook Buys Fitness App on 2024-03-29 05:44:01