SoylentNews
SoylentNews is people
https://soylentnews.org/

Title    Apple Strikes a Blow Against Location Tracking
Date    Wednesday June 11 2014, @11:53AM
Author    janrinok
Topic   
from the whats-in-it-for-them? dept.
https://soylentnews.org/article.pl?sid=14/06/11/0833252

Hugh Pickens writes:

Russell Brandom reports that a new feature in iOS 8 is set to cause havoc for location trackers, and score a major win for privacy: When iOS 8 devices look for a connection, iOS 8 will randomize their MAC address, effectively disguising any trace of the real device until it decides to connect to a network. Why are iPhones checking out Wi-Fi networks in disguise? Because there's an entire industry devoted to tracking customers through that signal. Shops from Nordstrom's to JC Penney have tried out a system that automatically logs any phone within Wi-Fi range, giving stores a complete record of who walked into the shop and when. But any phone using iOS 8 will be invisible to the process, potentially calling the whole system into question. "Now that Apple has embraced MAC spoofing, the practice of Wi-Fi sniffing may stop working entirely," says Brandom. "The result is a privacy win for Apple users and a major blow against data marketing and all it took was an automatic update."

Links

  1. "Hugh Pickens" - http://poncacityweloveyou.com/
  2. "a new feature in iOS 8 is set to cause havoc for location trackers," - http://www.theverge.com/2014/6/9/5792970/ios-8-strikes-an-unexpected-blow-against-location-tracking
  3. "Shops from Nordstrom's to JC Penney have tried out a system that automatically logs any phone within Wi-Fi range" - http://www.nytimes.com/2013/07/15/business/attention-shopper-stores-are-tracking-your-cell.html?pagewanted=all&_r=0
  4. "privacy win for Apple users and a major blow against data marketing" - http://qz.com/218437/a-tiny-technical-change-in-ios-8-could-stop-marketers-spying-on-you/

© Copyright 2022 - SoylentNews, All Rights Reserved

printed from SoylentNews, Apple Strikes a Blow Against Location Tracking on 2022-06-27 18:10:16