| Title | Discovery Outbids National Broadcasters for Olympics | |
| Date | Tuesday June 30 2015, @08:10AM | |
| Author | cmn32480 | |
| Topic | ||
| from the five-rings-to-rule-them-all dept. | ||
From the Guardian:
Discovery has paid $1.45 billion for the European (excluding Russia) rights to the Olympic Games starting in 2018, bumping off national broadcasters including the BBC, which have long held them. It's a major coup for the U.S. broadcaster as it looks to take a bigger part of the foreign TV market.
The Discovery chief executive, David Zaslav, told the Guardian that it would negotiate with the BBC and other broadcasters in the UK, France and Germany over potentially sub-licensing some of the rights.
"Part of our approach will be to strive to work with some of the best Olympic broadcast players. The BBC will have the chance to sub-licence some of the rights. We'll open up those discussions in every market," he said.
This sizable deal builds on a $7.5 billion no-bid contract signed last year by the US based NBC to broadcast the Olympics through 2032 in the United States.
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printed from SoylentNews, Discovery Outbids National Broadcasters for Olympics on 2023-06-25 16:46:35