| Title | Samsung Plans Price Cut for Galaxy S6, S6 Edge | |
| Date | Friday July 31 2015, @07:46AM | |
| Author | takyon | |
| Topic | ||
| from the mobile-and-on-the-edge dept. | ||
It seems that demand for the Galaxy S6 is not quite what Samsung expected after all.
In announcing its most recent quarterly earnings Wednesday, the Korean electronics giant warned that its handset division would likely face a difficult market environment and said it would be "adjusting" the price of its flagship Galaxy S6 and S6 Edge to "maintain" its sales momentum. The company also said it would release new high-end smartphones as well as middle- and low-end models.
The company declined to describe what the adjustment entails, but a person familiar with the company's plans said a price cut is planned for the smartphones. The news came as the company announced that its second-quarter sales in its IT and mobile division fell 8.4 percent, to 26.06 trillion won ($22 billion), with mobile in particular dropping 7.3 percent, to 25.5 trillion won.
Once the world's largest smartphone maker, Samsung has seen its fortunes dwindle as consumers opt for devices from its rivals, such as Apple. Formerly accounting for two-thirds of Samsung's operating profit, smartphone shipments have been providing a smaller part of company's profit in recent quarters, squeezed in emerging markets by low-cost handset vendors such as Xiaomi and Huawei.
Oh look, another competitor.
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printed from SoylentNews, Samsung Plans Price Cut for Galaxy S6, S6 Edge on 2024-04-19 18:06:54