| Title | Cord-Cutting Continues? | |
| Date | Sunday September 27 2015, @12:03PM | |
| Author | martyb | |
| Topic | ||
| from the who-watches-TV? dept. | ||
According to a report from AdAge, every single network drama that aired on Tuesday night experienced a double-digit decline in ratings. And aside from a decent showing from The Muppets, the report relays that there have been few bright spots to the start of this year's fall TV lineup.
[...] All told, cumulative viewership during "Premiere Week", as it's called, is down 8% compared to the same period a year-ago. More worrisome for TV networks is that viewership from the highly sought-after 18-24 demographic is down 20% year over year, with male viewership within that demographic falling by 24%.
Males in the 18-24 demographic are the most coveted in advertising because that's when studies show brand preferences are formed. 24% is a catastrophic decline for TV.
| Links |
printed from SoylentNews, Cord-Cutting Continues? on 2023-05-26 13:10:04