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Title    Advertisers Should Take Responsibility for Annoying People and Driving Them to Use Ad Blockers
Date    Monday October 26 2015, @06:12AM
Author    cmn32480
Topic   
from the if-they-had-only-listened-before dept.
https://soylentnews.org/article.pl?sid=15/10/26/0029229

iWantToKeepAnon writes:

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.


Original Submission

Links

  1. "iWantToKeepAnon" - https://soylentnews.org/~iWantToKeepAnon/
  2. "Marketoonist" - https://marketoonist.com/2015/10/ad-blocking.html
  3. "remarkable mea culpa" - http://www.iab.com/news/lean/
  4. "this story" - https://pipedot.org/story/2015-10-23/advertisers-admit-causing-uptick-of-ad-blocking
  5. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=10244

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printed from SoylentNews, Advertisers Should Take Responsibility for Annoying People and Driving Them to Use Ad Blockers on 2022-12-07 17:32:37