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Phoenix666 writes:

Campaign Asia reports that gadget maker Lenovo will stop marketing smartphones with its own brand name and adopt the Moto label from here on out.

The company acquired Motorola from Google for $2.91 billion in 2014. It previously announced plans to phase out the 'Motorola' name for handsets at the beginning of this year; the new change comes along with a shake-up of the company's leadership.

It'll be interesting to see how this plays out for the Moto brand. As Android Police noted, there's a risk of diluting the sensible nomenclature that Moto currently uses to differentiate its high-end, mid-range and budget phones; Lenovo makes a wide variety of handsets, including the first one to feature Google's Project Tango AR tech.

Original Submission

1. "Phoenix666" - https://soylentnews.org/~Phoenix666/
2. "Campaign Asia reports" - http://www.campaignasia.com/article/hello-moto-lenovo-gives-up-on-marketing-smartphones-under-its-own-name/431194
3. "will stop marketing smartphones with its own brand name" - http://thenextweb.com/mobile/2016/11/09/lenovo-is-ditching-its-own-brand-name-to-make-way-for-moto/
4. "Moto" - http://thenextweb.com/gadgets/2016/09/23/unlocked-moto-z-finally-launches-us/
5. "acquired Motorola" - http://thenextweb.com/google/2014/01/29/google-confirms-selling-motorola-lenovo-2-91-billion/
6. " " - https://index.co/company/Motorola?utm_source=thenextweb.comutm_medium=referralutm_campaign=hover-Motorola
7. "phase out the 'Motorola' name" - http://thenextweb.com/insider/2016/01/07/lenovo-is-killing-off-motorola-will-brand-phones-as-moto-by-lenovo/
8. "Android Police" - http://www.androidpolice.com/2016/11/08/lenovo-will-now-brand-smartphones-moto-name/
9. " " - https://index.co/company/AndroidPolice?utm_source=thenextweb.comutm_medium=referralutm_campaign=hover-AndroidPolice
10. "the first one to feature Google's Project Tango" - http://thenextweb.com/google/2016/09/14/the-first-phone-to-use-googles-tango-ar-technology-just-got-delayed/
11. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=16898

printed from SoylentNews, Lenovo is Ditching its Own Brand Name to Make Way for 'Moto' on 2025-12-13 01:12:23