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Title    Ikea to Sell Online on Third-Party Sites
Date    Wednesday October 11 2017, @04:41PM
Author    Fnord666
Topic   
from the better-sell-screwdrivers-also dept.
https://soylentnews.org/article.pl?sid=17/10/11/0137222

Phoenix666 writes:

Ikea will start experimenting with selling its famous flatpack furniture through online retailers as part of a wider push to become more accessible to shoppers.

The Swedish chain - known for its vast edge-of-town outlets - is also testing a smaller city centre store format.

Other innovations include order and pick-up points and standalone kitchen showrooms.

The moves are a response to changing shopping patterns.

Ikea has has not said which websites will be part of the test, but Amazon and Alibaba are thought to be likely contenders.

The chain sells many of its 9,500 products on its own website, but was a late arrival to the online retail market.

Waiting on an endless line at the checkout is the best part about buying Ikea's goods.


Original Submission

Links

  1. "Phoenix666" - https://soylentnews.org/~Phoenix666/
  2. "Ikea will start experimenting with selling its famous flatpack furniture through online retailers" - http://www.bbc.co.uk/news/business-41559756
  3. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=22691

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