|Title||Business is Booming for America’s Survival Food King|
|Date||Friday December 15 2017, @01:18PM|
|from the for-when-they-are-earth-shattering-kabooms dept.|
Intended to serve doomsday preppers and other survivalists, Wise Co.'s supply chain is being stretched by extreme weather events:
Jackson is the 42-year-old chief executive officer of Wise Co., a leading brand in survival foods, that is, Mylar pouches of freeze-dried meals such as Savory Stroganoff and Loaded Baked Potato Casserole designed to remain edible on shelves for a quarter century. Over the past several years, the prepper phenomenon—people geared for imminent disaster—has come out of the backwoods via shows like the National Geographic Channel's Doomsday Prepper and media reports of the very rich and very worried buying and fortifying luxury bunkers. Jackson's been positioning Wise to feed the trend. During the call, he felt a rush of conflicting emotions—not so much from the prospect of getting a fat government contract while legions of people suffer, but because the windfall could derail his business strategy. A 2-million-serving order will increase his sales for 2017 about 15 percent but stretch his supply more than he's comfortable with; his answer to Lee was not an easy yes.
printed from SoylentNews, Business is Booming for America’s Survival Food King on 2021-08-03 20:42:17