|Title||Google Reportedly Acquires Lytro, Which Made Refocusable Light Field Cameras|
|Date||Wednesday March 21 2018, @07:49PM|
|from the shade-of-its-former-self dept.|
Google is reportedly acquiring Lytro, a company that made light field cameras and hoped to pivot to virtual reality video capture. Google appears to have gotten a good (or at least cheap) deal:
Multiple sources tell us that Google is acquiring Lytro, the imaging startup that began as a ground-breaking camera company for consumers before pivoting to use its depth-data, light-field technology in VR.
One source described the deal as an "asset sale" with Lytro going for no more than $40 million. Another source said the price was even lower: $25 million. A third source tells us that not all employees are coming over with the company's technology: some have already received severance and parted ways with the company, and others have simply left. Assets would presumably also include Lytro's 59 patents related to light-field and other digital imaging technology.
The sale would be far from a big win for Lytro and its backers. The startup has raised just over $200 million in funding and was valued at around $360 million after its last round in 2017, according to data from PitchBook.
Despite a lot of hype, Lytro had little success with its expensive, ergonomically challenged, and low resolution light field cameras for consumers.
Also at 9to5Google and Engadget.
Related: LinkedIn's Top 10 Silicon Valley Startups for 'Talent Brand' - Note: Both Lytro and Theranos are on the list.
A Pocket Camera with Many Eyes - Inside the Development of Light
printed from SoylentNews, Google Reportedly Acquires Lytro, Which Made Refocusable Light Field Cameras on 2023-12-08 00:04:04