| Title | Dynamic Audiovisuals Increase Spectator Attention, but Inhibits Conscious Processing | |
| Date | Monday November 19 2018, @10:46AM | |
| Author | Fnord666 | |
| Topic | ||
| from the thank-you-Michael-Bay dept. | ||
Submitted via IRC for Bytram
Dynamic audiovisuals increase spectator attention, but inhibits conscious processing
Scene changes inhibit a spectator's blink rate, thus increasing their attention. It also produces a flow of brain activities from the occipital lobe towards the frontal lobe. These are the conclusions reached by researchers from the Universitat Autònoma de Barcelona and the Pablo de Olavide University, Sevilla. The study, recently publishd [sic] in the journal Neuroscience, deals with what happens after the scene changes from a triple approach: frequency in blinking, electric activity in the brain and functional connectivity associated with the brain.
The research also concluded that the editing style influences a spectator's perception. Scene changes presented in a dynamic and chaotic style, such as video-clips, produce more activity in the visual processing areas when compared to more continuous and orderly scene changes. Likewise, the activity in frontal areas in charge of more complex processes is superior when the editing style is more continuous and orderly.
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