Submitted via IRC for chromas
FamilyTreeDNA Deputizes Itself, Starts Pitching DNA Matching Services To Law Enforcement
One DNA-matching company has decided it's going to corner an under-served market: US law enforcement. FamilyTreeDNA -- last seen here opening up its database to the FBI without informing its users first -- is actively pitching its services to law enforcement.
The television spot, to air in San Diego first, asks anyone who has had a direct-to-consumer DNA test from another company, like 23andMe or Ancestry.com, to upload a copy so that law enforcement can spot any connections to DNA found at crime scenes.
The advertisement features Ed Smart, father of Elizabeth Smart, a Salt Lake City teen who was abducted in 2002 but later found alive. “If you are one of the millions of people who have taken a DNA test, your help can provide the missing link,” he says in the spot.
Welcome to FamilyTreeDNA's cooperating witness program -- one it profits from by selling information customers give it to law enforcement. The tug at the heartstrings is a nice touch. FamilyTreeDNA is finally being upfront with users about its intentions for their DNA samples. This is due to its founder deciding -- without consulting his customers -- that they're all as willing as he is to convert your DNA samples into public goods.
Bennett Greenspan, the firm’s founder, said he had decided he had a moral obligation to help solve old murders and rapes. Now he thinks that customers will agree and make their DNA available specifically to help out.
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printed from SoylentNews, FamilyTreeDNA Deputizes Itself, Starts Pitching DNA Matching Services To Law Enforcement on 2024-09-10 08:13:57