Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix
Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a new report from the Financial Times.
The company had originally set aside $1 billion for former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg to court well-known creators and Hollywood stars to its platform. According to the FT, that number has jumped to $6 billion as more shows have moved through production and budgets have ballooned.
One production — a high-profile comedy-drama about morning television featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell called The Morning Show — has cost Apple hundreds of millions of dollars, the FT reports. Separately, Bloomberg reports that Apple is spending $300 million on just the first two seasons of the show.
That makes it more expensive on a per episode basis than the final season of HBO's Game of Thrones, which enjoyed a budget of roughly $15 million per episode and ranks as the most expensive season of television ever.
Also at 9to5Mac and Cord Cutters News.
Previously: Apple Investing $1 Billion in Acquiring and Producing TV Shows
Apple Inks Deal With Ex Machina Maker A24 Studio to Create Original Films
| Links |
printed from SoylentNews, Apple Spending an Additional $5 Billion on Original TV Content, Including Most Expensive Show Ever on 2023-06-18 13:20:48